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Image pusher

This is how you prevent damage to your image and how you regain trust

 

The environment

EP_Unternehmen_Market Entry Pakete_Übersicht 370x370_41.pngHave you suffered from damage to your images which resulted in your customers being unsure about you? Are you now asking yourself how you can fix this? Along with this, addressing the causes as well as taking immediate mitigation measures is just as important to you?

Either way this issue will be a trust crisis that may significantly put the very existence of your business at risk while at the same time offering you great opportunities.

The issue of image concerns your standing in the public domain. As such management should view it as critical to the business.

 

The time factor

Mobilising the resources ad hoc and as soon as damage to your image occurs is a race against the clock with little chance of success. Action must always be taken immediately. As a result taking unprepared action reduces your chance of finding an adequate approach. This considerably increases your risk of incurring more damage.

 

Causes

The causes are varied. Examples include data breaches, recalls, corruption, bribery, mass redundancies, surveillance of individuals, illegal disposal of materials, social media publications, failures in data protection, economic crime, industrial espionage, environmental pollution, unreasonable working conditions, technical manipulation.

In some cases there may be an issue with the image of the industry to which you belong and that is not of your making. And yet you must act.

The risks involve a loss of trust of customers in your brand (BrandIndex) with a decrease in sales as a result and loss of your shareholders' trust.

 

 

The solution

Regaining trust is your number one priority. Only those who respond or at best act quickly and in a way that is appropriate to the situation will manage to turn this situation around. Severe damage as well as long-term publication with consequential damage can be averted.

Depending on the situation and cause, every business should have a plan to make sure that swift action can be taken when it comes to it. By doing this, further damage can be prevented and the core of the matter can be communicated for your business in a way that generates profit.

Entryplanet's image pusher supports you in developing an emergency plan tailored to your business. The same holds true if you have already suffered damage to your image and would now like to restore it. We strategically protect you from any such scenarios involving your image.

We know the full range of possible measures and know how to use these in a targeted approach. In order to have these effects go live via different channels, we connect the people responsible from areas such as public relations, marketing, the legal department, and we take care of the operational side of things. Through training for these scenarios, your employees will be able to respond and function.

Become ready to act and opt for a solution from Entryplanet. While others are disoriented and wasting time, you follow your plan and use the strategic advantage of time. This can be used to mitigate damage and to restore your image.

We look forward to hearing from you.

Your advantages

  • Early strategic interaction

  • Have certainty today for the crisis of tomorrow

  • Reducing potential damage to your image

  • Restoring your original image

  • Maximum damage limitation

  • Maximum speed for your actions taken and your response

  • Coming out of a crisis strengthened

 

Timeline of damage of a business' image:

In the past countless businesses or entire industries have been affected by damage to their image:

 

Company

 

 
  • ADAC

  • Amazon

  • Apple

  • Bayer

  • BBC

  • Birkel

  • BP

  • Mad-cow scandal

  • Chrysler

  • Conseco

  • Danone

  • Deutsche Telekom

  • DHL

  • Dow Chemical

  • Enron

  • Ergo

  • Exxon

  • Hamburg-Mannheimer

  • Hipp

  • Lehman Brothers

  • Lidl

  • Mercedes-Benz

 

  • Müller-Brot

  • Neckermann

  • Nestlé

  • Nokia

  • Novartis

  • Pacific Gas & Electric

  • Horse-meat lasagne

  • Rolls Royce

  • Schlecker

  • Shell

  • Siemens

  • Texaco

  • Thornburg Mortgage

  • Toyota

  • Union Carbide

  • Vattenfall

  • Volkswagen

  • Wagner Pizza

  • Washington Mutual

  • Worldcom

  • Zott

 
     

Industries

   
  • Antibiotics and germs    in chicken

  • Organic eggs

  • Organic meat

  • Organic food industry

  • Dioxin

  • EHEC bacteria

  • Strawberries from China

  • Incorrectly labelled minced beef

  • Rotten meat

  • Rotten cheese

  • Adulterated alcohol

  • Melamine in milk powder

  • Metal parts in food

  • Perchlorate in fruit and vegetables

  • Pesticides

  • Mould in animal feed

  • Uranium in drinking water

  • Bagged salad contaminated with germs